Brand story
The Jules Amonì brand was founded in 2019 from a project to recover the "botanicals" from Gin production. We are at CREA, the Centre for Research in Energy and Environment, where among many research laboratories, one has been transformed into a distillery to produce a particular quality of Gin.
To obtain the famous spirit, in addition to juniper berries, other flavouring substances such as herbs, flowers, and roots are used, which are quickly passed through by alcohol in vapor form. Once the process is complete, however, they are no longer usable.
With the aim of recovering and transforming these "noble scraps" from gin distillation into high-quality cosmetic ingredients, our laboratories created the first product in the line, a solid scrub, where the exfoliating part is precisely these dried and crushed "botanicals."
Protecting the environment
Why create a solid, water-free cosmetic line?
It's simple: because we love our Planet as ourselves and believe in harmony between humans and nature. The key phrase: limit water consumption!
The idea of formulating eco-sustainable cosmetics, with minimal environmental impact and attentive to consumer needs, arose from the meeting of sustainability and beauty. Nothing is left to chance, from the choice of raw materials to the packaging, designed to be used and reused multiple times.
By the way, in Creole, Amonì means Harmony.
Siena-Italy